Zoho is a leading software company that offers smart solutions to help businesses grow and thrive. With over 100 million users worldwide, Zoho’s comprehensive suite of 55+ products caters to diverse business needs, including sales and marketing, support and collaboration, finance, and recruitment.

Zoho Corporation is a privately-held and profitable company headquartered in Austin, Texas, with international headquarters in Chennai, India, and offices spanning the globe.

Zoho required a comprehensive strategy to explore the Malaysian market effectively and uncover potential growth opportunities. This involved positioning their offerings strategically at various events, facilitating valuable business connections, and gaining insights into the local landscape through immersive experiences.

Through a strategic approach, Zoho successfully hosted a tech-sharing session, providing product sponsorship to over 100 startups in multiple national and state-owned accelerator programs. Additionally, Zoho sponsored multiple events, including a closed event targeting manufacturers and the innovation ecosystem in Penang, Malaysia, fostering ecosystem building and corporate innovation.

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