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A Leader in Smart Business Solutions

Fostering Innovation and Partnerships in Malaysia

Client Background

Zoho is a leading software company that offers smart solutions to help businesses grow and thrive. With over 100 million users worldwide, Zoho’s comprehensive suite of 55+ products caters to diverse business needs, including sales and marketing, support and collaboration, finance, and recruitment.

Zoho Corporation is a privately-held and profitable company headquartered in Austin, Texas, with international headquarters in Chennai, India, and offices spanning the globe.

Category: All-in-One Business Productivity Solutions

Company Size: 5001 and more

Project Year: 2022 – 2023 

Project Type: Scaling

Project Market(s): Malaysia


Zoho required a comprehensive strategy to explore the Malaysian market effectively and uncover potential growth opportunities. This involved positioning their offerings strategically at various events, facilitating valuable business connections, and gaining insights into the local landscape through immersive experiences.


Brand Awareness & Product Exposure Strategy

  • Advised on positioning strategies and tactics for Zoho to effectively showcase their products and services at multiple sponsored events across various states in Malaysia
  • Provided business development support by introducing relevant partners and potential clients during sponsored events
  • Organised an immersion tour for the Zoho team in one of Malaysia’s states, enabling them to explore potential partnerships and gain insights into the local business landscape

The Results

Through a strategic approach, Zoho successfully hosted a tech-sharing session, providing product sponsorship to over 100 startups in multiple national and state-owned accelerator programs. Additionally, Zoho sponsored multiple events, including a closed event targeting manufacturers and the innovation ecosystem in Penang, Malaysia, fostering ecosystem building and corporate innovation.


  • Facilitated Zoho's product exposure and brand awareness among startups and local businesses
  • Provided immersive experiences to explore partnership opportunities and gain local market insights
  • Contributed to ecosystem building and corporate innovation within the Malaysian market

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