Case Study: A Renowned Institution in South Korea

A Renowned Institution in South Korea

Immersing in Singapore's Startup Scene

Client Background

A prestigious university in South Korea, has persevered through the waves of modern history, leading the country’s industrialization, democratization, and informatization eras.

With a rich legacy and commitment to excellence, the institution sought to broaden its students’ horizons by exposing them to the vibrant startup ecosystem and business culture of Singapore.

Category: Education Program

Company Size: 1001 – 5000

Project Year: 2023

Project Type: Corporate Innovation

Project Market(s): Singapore

Challenge(s)

To facilitate a comprehensive understanding of Singapore’s startup ecosystem and business culture among its students, the university faced the challenge of careful planning, coordination with local partners, and the creation of immersive experiences that would expose students to the dynamic entrepreneurial landscape in Singapore.

Solution(s)

Cross-Cultural Immersion

Developed a well-structured program tailored to introduce the university’s students to the unique business environment and startup culture in Singapore
Facilitated meetings and arranged networking opportunities between students and local startups, fostering knowledge exchange and industry connections
Organised comprehensive workshops, seminars, and e-resources to provide in-depth insights into Singapore’s startup ecosystem

The Results

Through this immersive program, the university’s students gained first-hand exposure to Singapore’s thriving startup ecosystem and business culture, fostering a deeper appreciation for entrepreneurship and global perspectives.

Impact

Facilitated cross-cultural exchange and knowledge sharing
Provided valuable networking opportunities with local startups
Broadened students' understanding of global business environments

Relevant Activities

Events

November 6, 2022
Yonsei University Visits Singapore

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