Established in the 70s, our client is a Thailand-based company initially focused on distributing Japanese-branded appliances. Over time, it expanded its operations to include producing and selling electrical appliances globally, leveraging partnerships and technology from renowned corporations.
Category: Electrical Appliances Manufacturer
Company Size: 1001 – 5000
Project Year: 2017
Project Type: Corporate Innovation
Project Market(s): Thailand
The company faced multifaceted challenges to address the cancellation of a longstanding dealership with a major corporation due to an acquisition. It had to grapple with the abrupt loss of a significant revenue stream, necessitating swift and effective measures to mitigate financial impact. Simultaneously, amidst a generational transition, the company encountered additional complexity in its strategic decision-making process.
New Business Direction & Diversified Revenue Stream
Our client successfully adjusted their business direction. This facilitated cohesion and synergy within the organisation. They also bolstered market resilience through diversifying revenue streams and strengthening their market position. Additionally, management capability was significantly enhanced, fostering leadership and innovation.
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