Established in the 70s, our client is a Thailand-based company initially focused on distributing Japanese-branded appliances. Over time, it expanded its operations to include producing and selling electrical appliances globally, leveraging partnerships and technology from renowned corporations.

The company faced multifaceted challenges to address the cancellation of a longstanding dealership with a major corporation due to an acquisition. It had to grapple with the abrupt loss of a significant revenue stream, necessitating swift and effective measures to mitigate financial impact. Simultaneously, amidst a generational transition, the company encountered additional complexity in its strategic decision-making process.

Our client successfully adjusted their business direction. This facilitated cohesion and synergy within the organisation. They also bolstered market resilience through diversifying revenue streams and strengthening their market position. Additionally, management capability was significantly enhanced, fostering leadership and innovation.

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