As a government-backed institute, our client is dedicated to bolstering the international competitiveness of Taiwan’s services sector. Spearheading initiatives including Wow! Taiwan project, the institute aims to foster innovative service offerings and knowledge-sharing to elevate Taiwan’s economy. As markets evolve, our client plays a crucial role in guiding local companies’ expansion abroad.
Category: National Research Institute
Company Size: 201-500
Project Year: 2023
Project Type: Green Consultancy, Corporate Innovation
Project Market(s): Singapore and Malaysia
To extend Taiwan’s smart energy capabilities into high-growth Southeast Asian markets, the institute sought an experienced partner. They required localised expertise to identify prime regional opportunities, prepare companies for cross-border scaling, and facilitate business matches with local players in Singapore and Malaysia.
Multi-Phase Strategy
Within 6 months, we empowered 30 Taiwanese smart energy and services companies to expand regionally into Singapore and Malaysia by facilitating connections with potential local partners, fostering collaborative in-person and virtual meetings exceeding 80 in total, and orchestrating a three-day immersive trip to connect them directly with key Malaysian government agencies.
Additionally, through a targeted engagement campaign, we attracted local players for one-on-one sessions with the participating Taiwanese firms, ultimately unlocking new revenue streams for them in the market.
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