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Nanyang Technological University (NTU) — Sociopreneur Campaign Workshop II

February 2, 2021: Xprenia, BlackStorm Consulting and Armfort were cordially invited by Nanyang Technological University to participate in a workshop for the Sociopreneur Challenge 2021. As part of the university’s “Entrepreneurship for Good” initiative to promote enterprises that advance meaningful causes, the Sociopreneur Campaign is launched with the aim to help students to develop solutions addressing social, cultural, environmental issues while teaching them to structure a viable business proposal to make it happen.

(Right to left): Mr Paddy Tan from BlackStorm Consulting, Mr Jesal Goh from Armfort, and Ms Jeslin Bay from BlackStorm Consulting


This week, students were taught how to craft their Go-To-Market (GTM) plan that also acts as a guide for students to prepare for their two weeks of project execution to participate in the challenge. Content covered included:

  • Understanding the various levels of stakeholders that influence the buying decision
  • Crafting of the value matrix
  • Mapping out the customer journey
  • Crafting your sales funnel
  • Identifying the possible channels for marketing and branding

Students also participated in the “Entrepreneur sharing: Building your business structure” exercise, where they were asked the following questions:

  1. If you were given USD 1 million, what kind of business will you run to earn another USD 1 million profit?
  2. If you were not given USD 1 million, what kind of business will you run to earn another USD 1 million profit?

A student was sharing his idea

Mr Trex Lim, Co-Founder of Armfort was sharing his opinion

As part of NTU’s “Entrepreneurship For Good” campaign, NTU has also led various other initiatives, such as the CoLab4Good Fund for Social Enterprises and Enactus NTU, to educate and finance entrepreneurial students who seek to come up with viable businesses while championing social causes.


About Armfort 

Armfort (http://armfort.com/) is a security management solution company whose mission is to support security agencies and facility managers with cutting-edge technology. With user-friendly interfaces and good customer support, Armfort’s cloud-based patrolling system enables both agencies and building owners to efficiently manage their facilities, easily monitor their security officers, and save both security cost and time.


About Xprenia

Xprenia (https://www.xprenia.com) is a one-stop e-learning platform that presents practical experience and materials from various industrial experts with the aim to provide real-life case studies, insights, and know-how for easy application to all entrepreneurs. Our vision is to create an entrepreneurial ecosystem that promotes professional learning and be your one-stop business solution partner in Asia-Pacific.


About BlackStorm Consulting

BlackStorm Consulting (http://blackstormco.asia/) is a Singapore-based boutique growth consultancy firm that specialises in corporate strategy, profit management and investment management. We scale businesses in Southeast Asia.

Our clients and connections are internationally present and range from small and medium sized businesses, MNCs, to government agencies.