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How to Get Smart Capital in Southeast Asia




Smart capital, simply put, refers to investment that brings along additional value such as knowledge, relationships, potential partnerships in addition to cash. In an economy where connectivity is becoming increasingly important and prevalent, smart capital is becoming more and more crucial for businesses to flourish.

Specifically in South East Asia (SEA), relationships are the backbone of business partnerships and dealings. Connections that investors may have can be equally or even more important than the cash they can deliver. For the growing number of start-ups, getting plugged into the ecosystem is imperative for their growth – to connect with suppliers, customers as well as forming strategic partnerships with other companies.

On the other hand, investors are also seeking investment opportunities where they can provide more than just cash. Ultimately, they want to be confident of getting the highest return possible. Many funds such as Venture Capital (VC) investment mandates that focus in certain spaces, allowing them to gain an expertise and build connections among their investments. The recent uprising of Corporate VC (CVC) also points to the importance of providing smart capital, where large corporates buy smaller companies to improve their businesses. Private Equity (PE) firms buy companies that fit into their investment portfolio with the aim of restructuring them to prepare them for larger exits such as Initial Public Offering (IPO) and Merger & Acquisition (M&A).

Understanding the Southeast Asia Investment Market

While global investment community has been eyeing the SEA market for some time, the business landscape is still generally considered risky with political instability and undeveloped infrastructure to support start-ups, except for countries like Singapore. As such, majority of investments still come from PE firms that deal with companies that have already established some sort of market success.

The number of VC and CVC investments have also increased in recent years with the booming technology industry providing an array of diverse solutions. However, in 2018, most of the funding in SEA is to later stage companies such as Grab, Lazada, Go-Jek, Tokopedia and Sea Group. Smaller VC firms still face strong headwinds in finding capital for riskier start-ups. Investors are of high demand in SEA. Companies and funds face difficulty in raising capital due to the risky nature of investments in SEA despite the high growth potential.

Investors in mature countries such as United States and China tend to behave differently from those in Southeast Asia. Due to the significantly larger pool of investors and the size of the domestic markets, it is common for startups, especially those with proven track records, to be selective when it comes to receive investments. As the investment landscape in SEA is still considered relatively new, it will be more of startups chasing for funds rather than otherwise.

Understanding Investors

As shown in the above image, investors of different types of funds do have different goals for their investments. Even angel investors have different goals such as retirement, partnerships with existing portfolio and personal financial goals. Having aligned expectations as investors is important to avoid being pressed by the investors for quick financial returns when the business is premature for its intended exit.

Smart capital can also be disruptive when investors have different strategies from the management. This could result in conflict, wrong decisions and could even lead to failure. Discussing strategy must be on the agenda when seeking smart capital to align the vision so that stakeholders can support one another to execute the business plan effectively.

Another way to understand investors is through the way they conduct their due diligence. It reflects the attitude and culture of the investors. For example, if you are raising your first round of investment and was hammered with questions on detailed five-year financial projections, you will know that the investor may not be comfortable with early-stage investment.

Managing Expectations

Discussing what parties want out of the investment is important to lay out duties and timelines to obligations. This ensures that investors do deliver on what they promise to provide for the business, providing clarity for the investors to carry out specific action plans. It also assures investors on when and how the company intends to fulfil its financial obligations (e.g. expected to start distributing dividends in Year 3). Do not just ask for investors’ help without telling them what you can provide them.

Providing Alternatives

Risk is a huge concern in SEA for any investor. Creating alternatives and other options may pose a higher level of risk for the business, but it increases the chances of securing investments in this underdeveloped economy.

Structured finance can be used to compensate investors when certain key objectives are not met by the stipulated timeline. Royalties can also be used as sweeteners to pay investors based on business performance rather than fixed amounts like dividends.

As the bond market in SEA develops, companies can also consider convertible notes. This allows investors to invest through debt, which is less risky, with the option to switch to equity to capitalise higher returns – should the business succeed.

There are many different ways that investment deals can be structured in order to reduce the risk of investors. Business should consider how they can meet the interests of investors by reducing risk to gain funding. While this may not be optimal for businesses, it is necessary in the near future as investors continue to remain wary in the region.


The SEA economy remains a difficult but a blooming space for businesses to grow as competition is stiff while capital is sparse. Yet capital remains a crucial aspect for businesses to operate and grow, with strategic partners being necessary for acceleration into the complicated economy. In order to compete for smart capital, businesses must do better than simply boasting large returns, but learn how to manage risk for investors.

About BlackStorm Consulting

BlackStorm Consulting (http://blackstormco.asia/) is a boutique growth consultancy firm that specialises in corporate strategy, profit management and investment management. We mainly serve clients in four sectors: FinTech, Gaming, Technology, Media and Telecommunications (TMT), and Manufacturing.

Our clients and connections are internationally present and range from small and medium sized businesses, MNCs, to government agencies.