March 23, 2019: Zanroo and BlackStorm Consulting announced their collaboration with the objective of empowering entrepreneurs with valuable insights through quantifiable and qualitative data.
The increasing internet penetration in Southeast Asia has caused the social media scene in the region to boom with a spiking number of users on various platforms. Many marketers are turning to social media platforms to reach out to consumers on various levels. For feedback, consumers have turned into online to give genuine comments indirectly through personal social media accounts, creating a goldmine of feedback previously inaccessible to businesses. The ability to access this valuable public data is critical to businesses.
Furthermore, making data-driven decisions has been made possible through the surge of data analytics programmes and expertise. Businesses seek out larger amounts of data in order to make the best decisions to drive their business forward, improving customer satisfaction based on customer feedback. While utilising social media platforms as feedback channels and data collection points, data sources are limited to active subscribers and followers on such platforms. New and relevant data points are constantly being sought out and are a limiting constraint for most businesses.
Zanroo is a Thailand-based social intelligence solution that incorporates social listening, monitoring, engagement and customer service to provide world-class marketing solutions for businesses. With its core offer of keyword and trend analysis, Zanroo allows businesses to obtain indirect feedback customers put on the internet instead of waiting for direct feedback through specific channels. Zanroo also provides multiple analytical solutions to provide valuable insights to the data collected, working towards its vision of providing tangible benefits for clients.
BlackStorm Consulting is known as a business scaler in Southeast Asia, providing a wide range of consultancy services in areas such as business transformation and corporate restructuring. With its adept experience in venture building and technology deployment, BlackStorm Consulting creates opportunities by maintaining an ecosystem for stakeholders to communicate and collaborate.
In this partnership, BlackStorm Consulting will provide Zanroo with expert opinion and endorsement of findings presented. BlackStorm Consulting will be releasing a series of reports powered by Zanroo’s social listening tool data to display its efficacy to potential users. BlackStorm Consulting strives to build strong and mutually benefitting partnerships with Zanroo to expand their presence in Southeast Asia.
The strategic partnership will increase the capabilities within the ecosystem and drive innovation. With the fast-paced change that occurs constantly, sharing resources is an effective way for businesses to keep up while developing their core businesses.
BlackStorm Consulting is excited for the partnership with Zanroo and the immense value it will bring to both companies.
About BlackStorm Consulting
BlackStorm Consulting (http://blackstormco.asia/) is a Singapore-based boutique growth consultancy firm that specialises in corporate strategy, profit management and investment management. We scale businesses in Southeast Asia. Our clients and connections are internationally present and range from small and medium sized businesses, MNCs, to government agencies.
Zanroo (https://zanroo.com/) was incorporated in 2013. Our products and services are built around the proprietary technology we began developing in 2008. Starting from a core offer of keyword and trend analysis, we have evolved our business into a complete web-based social intelligence solution, integrating social listening, monitoring, engagement and customer service.