Environmentally conscious brands are almost twice as likely to attract a buyer anywhere in the world, per Statista’s latest report. This shows why it’s important for companies to use sustainable practices. It helps them stay competitive and meet customers’ needs.
In this article, learn how you can use eco-friendly methods to help the planet, and see how eco friendly brands are making a difference.
Specifically, find out about global trends and inspiring brands like Patagonia, Veja, and Who Gives a Crap, leading the way toward sustainability.
What Does It Mean to Become an ‘Environmentally Conscious Brand’
Being an “environmentally conscious brand” means making sure everything your business does is good for the environment. Watch out for the following indicators:
- Focus on sustainable ways to run the business.
- Use renewable materials, cut waste, and lessen pollution.
- Do responsible sourcing.
- Make things using less energy.
- Help environmental causes and promote sustainability.
- Ensure transparency and accountability in communications.
- Encourage good changes in industries and communities.
- Commit to preserving and protecting the planet for future generations.
7 Eco-Friendly Brands and How Businesses Can Be Like Them
In 2023, the world’s market for green technology and sustainability was worth about $16.50 billion and is expected to go up from $19.83 billion in 2024. Given the high value of green technology, companies may be tempted to deceive.
One example is the controversial Volkswagen Dieselgate scandal in 2015 where the brand’s ‘eco-friendly’ cars turned out to have used software to cheat on the tests. But even with some businesses being dishonest, others can still do good.
Here, we’re spotlighting seven best eco-friendly brands paving the way for a cleaner planet. They show how helping the environment can be good for businesses. See what they’re doing and find out how your business can join in to make a difference.
1. Patagonia
Patagonia stands out as a leader in environmentally conscious business. They use recycled materials in their clothes, which helps the environment.
But they don’t stop there. They also fix up and reuse their gear to make it last longer, and they give 1% of what they make to help the environment.
How Can Businesses Be Like Them?
- Try using recycled or eco-friendly materials.
- Fix things up or work with local shops to do repairs.
- Also, think about giving some of your money to help the environment.
2. Tentree
Tentree is a brand that wants to plant lots of trees and make the Earth green again. Every time you buy something from them, they plant ten trees – thus, the name.
This helps stop cutting down trees and all the bad stuff that happens because of it. In addition, they also care about using things that are good for the Earth and want their business to work in a way that keeps things going in a circle.
How Can Businesses Be Like Them?
Even if planting trees isn’t something your business can do, the idea still works. Think about something good for people or the planet that your brand can support.
For example: Give some of your money to it, team up with charities that fit, or encourage eco-friendly ways in your industry.
3. Veja
Veja is an environmentally conscious shoe brand that has a different way of creating footwear.
They use things like organic cotton, old plastic bottles, and rubber from the Amazon rainforest. They also care about treating people fairly and getting stuff from small producers in Brazil.
How Can Businesses Be Like Them?
- Use recycled materials for packaging.
- Find earth-friendly options for what you use.
- Work with nearby suppliers with the same values as you.
4. Klean Kanteen
Klean Kanteen stands out among eco-friendly brands by promoting reusability. Their strong stainless steel water bottles and food containers are made to last a long time, so people don’t have to keep using plastic.
They do this with all their products, giving people a better choice for things they need every day.
How Can Businesses Be Like Them?
- Provide people with refillable products.
- Use packages that can be recycled or composted.
- Educate people about better choices instead of throwing things away.
5. Blueland
Blueland changes how we clean by making cleaning tablets that don’t need plastic bottles.
Their new cleaning product is strong and just needs water to activate, so there’s less trash. This focus on reusability reflects Blueland’s commitment to a more sustainable future.
How Can Businesses Be Like Them?
Blueland’s approach is a great example for eco-friendly brands to consider.
Small businesses can explore refillable options, offer concentrated products that require dilution, or utilize recycled materials in packaging.
6. Meliora
Meliora stands out among environmentally conscious brands for its commitment to waste-free beauty. Their products are crafted with natural ingredients and packaged in recyclable or compostable materials, minimizing their environmental footprint.
How Can Businesses Be Like Them?
- Try to pick packaging that’s better for the environment, like materials that breaks down easily.
- When choosing materials, think about if they can be recycled, how much energy they use, and how much they add to pollution.
- Give customers in your area the option to buy stuff without packaging.
7. Who Gives a Crap?
Who Gives A Crap? Isn’t just an environmentally conscious brand – they also tackle a serious issue with a cheeky name. This toilet paper company uses bamboo, a renewable resource, for its super soft rolls.
But their impact goes beyond the bathroom – they donate 50% of profits to build toilets and improve sanitation in developing countries.
How Can Businesses Be Like Them?
- Think about causes aligned with your brand and explore ways to give back.
- Donate a portion of your profits, partner with relevant charities, or volunteer your time and expertise.
- Combine purpose with product to make a positive difference.
Final Thoughts
Given the current condition of our planet, environmentally conscious choices are paramount – and businesses have a crucial role to play. By doing things that help the environment and following the top eco-friendly brands, you, too, can make a difference.
From Patagonia’s recycling efforts to Who Gives a Crap’s use of renewable resources, these brands show how to help the environment while making products.
Being eco-friendly isn’t just about competing; it’s about making the planet better for the future. Let’s keep learning and backing green projects for a brighter, cleaner world.
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