Company C is a tech company that successfully digitalised the traditional taxi industry in a city with localised practices. The business model worked very well for that city due to the nature of the island. However, the same business model may not be appealing to other markets. Company C was in the midst of fundraising, thus needed to relook into the strategies for the global market to achieve their ultimate goal, which is to publicly list the company.
Identified the key strengths and capabilities of the company
Identified what does not work in the targeted market due to the market landscape
Remodeled the business for Southeast Asia, tapping on the current resources and additional resources to accelerate the entry