Maximising the potential of an asset with diminishing returns
Company A is an animation production company that needed an interim Chief Strategic Officer (CSO) to investigate the falling profits and suspected brand dilution. Due to the nature of the business, the windows for opportunities are often limited to a couple of years. The uncertainty could potentially drag down the growth of the firm. The company needed support to strategically restructure the operations and redefine stakeholders to work with.
Identified the core problem of the depleting growth that resulted in not meeting the expectation
Co-strategised the business activities to extend the longevity of the intangible asset
Co-planned the activities with selected partners for the execution of the plan
Established partnerships to create additional revenue pipelines for the firm