How to Sell in Southeast Asia — Course Highlights

With Southeast Asia (SEA) gaining recognition for being a business hub, many companies are looking to hop on the bandwagon to step into SEA and grow. McKinsey reported that global goods trade had risen from 27% to 33% in recent years in Asia, showing the potential that SEA as a region can possess. Additionally, the Association of Southeast Asian Nations (ASEAN) has become a formidable global opponent and is incredibly focused on making SEA a global trading and business hub.

However, companies would most likely fail without a business plan, even upon successfully entering a market. After gaining the rights and connections to enter the industry, the company must sell its products to ensure it gains a strong foothold within SEA. Importantly, it has to incorporate current market needs into its products to speed up the growth and selling process.

In this course, learners will pick up how to cement their industrial position as they venture into a new region. They will also be guided on the useful methods to adopt and adapt to avoid pitfalls that have been made. Alongside the equipment of necessary knowledge, learners will also have their understanding tested. Supplementary factsheets on prominent countries in SEA such as Singapore will also be provided to help gain a slice of the market pie.

In this course

1. Understand Southeast Asia

Do not simply jump on the bandwagon of entering the SEA market. There is a need to analyse and understand why are companies doing so. It is important to consider if introduced products will actually succeed under the current and future market conditions of SEA. This course will save you the pricey lesson and equip you well to gain a share of the market.

2. Learn how to understand the market

Learners will understand the various factors to look out for when deciding which country best suit your business needs. Failing to consider any of these factors will impair your business. Incorporating these factors into your decision-making process will aid learners in marketing your products to gain a sizeable market base. Additionally, it will help business owners anticipate the possible challenges they may face and think of solutions to root out the problem instead of wasting time and precious resources at the critical juncture.

3. Market entry strategies to be adopted

Various market entry strategies that can be adopted will also be introduced to learners. The success of selling to the market hinges greatly on your knowledge of which is the best and knowing the available methods. This will help business owners better communicate their business idea and plan to employees, who will then know how to work towards success. By showing participants what the possible ways of market entry are, we believe that you will tailor our suggestions into your business plan, consequently smoothen your journey to enter the market.

What is to be covered?

• What is SEA
• Why SEA
• Characteristics of SEA
• Factors to considering on where to sell in SEA
• Market entry strategies to be adopted

Learning Resources

• (Slide) Courseware —How to Sell in Southeast Asia
• (PDF) Factsheet – Five Southeast Asia Factsheet

Suitable for?

• Entrepreneurs who wish to know how to sell in the Southeast Asia (SEA) market
• Sales and Business Development teams who are planning or strategising to sell in Southeast Asia (SEA)
• Individuals seeking to gain insights on capturing market share in Southeast Asia (SEA)

What you will achieve

By the end of the course, learners will be able to

1. Understand the SEA market
2. Evaluate if it really is a good place to conduct business
3. Understand factors that should be incorporated into your decision plans
4. How best to gain a foothold in the SEA market

Gain an edge over your competitor and set a foothold in foreign markets with the right market entry strategy. Visit this link on Xprenia to enrol in this course today!