Differentiate the company from the others
Localise the business model
Create long-term relationships
Situation
Company B is a semiconductor company that was disrupted by the introduction of new technology by competitors that can greatly reduce the cost of production. Despite the reduction of cost, the quality of service is often neglected. In order to disengage Company B from the price war, the company seeks for solutions to differentiate itself from the other competitors while launching in a new market (Southeast Asia) that is predominantly price sensitive.
Solutions